Design Strategies for Mission Driven Organizations

Ecommerce Website Design

Web and collateral design is often a low-priority for most non-profit organizations. With tight budgets and ever expanding missions, it can be hard to wrangle up enough support (and cash) to get the ball rolling on a major branding redesign project. For many mission driven organizations, however, a fresh new design could translate into a lot more than just vanity points. Project6 prides itself on creating beautiful and highly engaging/converting web and print designs for non-profits. Here’s a glimpse into our philosophy:

Print + Marketing Collateral Design for Non-Profits

It is vitally important that non-profits and mission driven organizations clearly communicate their purpose, goals, and vision to all of their stakeholders (especially donors and volunteers). When The Global Philanthropy Forum came to us, their marketing messages and collateral were inconsistent and out dated. By dramatically changing their collateral, defining their brand personality, and creating consistency throughout their communications, the organization was able to sell out an annual conference.

Website Design for Non-Profits

Young and growing non-profits are often cash strapped and focused on their core mission. As a result, not a lot of time and money gets put into the web property. As the company grows and becomes sustainable, however, it is important to recognize the benefits of having a modern website. When The Gordon and Betty Moore Foundation came to Project6 for a website redesign, their original website that still built for an outdated 800px resolution monitor. Although the organization had done fantastic work in the past, few visitors wanted to engage with their content simply because it lacked visual appeal. Updating their website also breathed life back into their community of partners, job seekers, and board members. Visitors raved about the content, spent vastly more time on the site, and developed a deeper understanding of the Moore Foundation’s mission.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

How to Stand Out At Your Next Trade Show

graphic-design

For many businesses, the trade show is where a lot of their business gets done. How can your business use design to stand out from the crowd and compete? How do you attract the best clients, leads, and business partners through collateral? Here are a few tricks that Project6 has learned from our experiences designing high performing trade show collateral.

Use Consistent + Well Designed Branding

Project6 client Silevo is a great example of how to stand out at a trade show. We overhauled their website, marketing collateral, and branding. This included the design of their trade-show booth. By using consistent branding guidelines and focusing on the sales objectives, Silevo’s booth immediately catches the eye and looks like a Fortune 500 company.

Go Big

Size matters at trade shows. Silevo’s booth was not only beautifully designed, it was also massive and all-inclusive. Project6 designed Silevo’s booth to be an interactive learning experience where attendees could see real life examples of items referenced in the marketing collateral. Experience booths (or large booths with multiple areas of interest) are always crowd pleasers at trade shows and conferences and will definitely help you to stand out.

Think Top to Bottom

Does your trade show booth design include floor and ceiling design? If not, then you’re missing out on a great opportunity to be noticed. Large hanging signage and lighting above your trade show booth makes it easier for interested parties to find your booth and peaks the interest of everyone on the exhibit hall floor. Having a brightly colored floor, like the one we designed for Silevo, also helps your business to stand out.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

How to Attract Non-Profit Support with Print Design

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Clear and concise communication of your brand and mission is critical for non-profit organizations—especially those that rely upon the generosity of donors and volunteers. One surefire way for non-profits to attract more financial and human capital support is to revisit their marketing materials and brand messaging. Does your collateral clearly communicate the problem that your organization tackles? Does it clearly outline what support your organization needs and the beneficial outcomes of such support? If not, then maybe you could benefit from a fresh new take on your branding. Here’s are some ways that new collateral helped our clients:

Using Images to Tell a Story

No Project6 case study encapsulates the power of quality images than The Global Philanthropy Forum (GPF). GPF is a network of philanthropists and investors who are committed to advancing international causes. Project6 updated their print materials to include vivid images of the locations and people that they serve through their organizations projects. It is one thing to hear about a certain population of people and it’s another to see a stunning photo of their previous living conditions juxtaposed next to their conditions after intervention. These images compel action because they add validity and clarity to the marketing message.

Using Design to Explain a Problem

Did you know that redwood trees are at risk because of urbanization, habitat fragmentation, pollution, invasive species, and climate change? This is the problem that Project6 client Save the Redwoods wanted to spread awareness about. We helped by completely updating their print design and brand messaging to be consistent, clear, and concise. The organization now has a much easier time explaining the key problems that it tackles and how donor support can help.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

The Importance of Print Design in 2017

Print Design

Project6 believes that high quality print collateral and design is more important today than ever before.  Today, people are constantly bombarded with marketing messages on the web and in print. Competition is fierce and the landscape is filled with companies fighting noisily for their share of the eyeballs. To stand out in 2017, there just is no substitute for impressive print design. As more business moves online, customers will value well-designed print collateral even more.

The Value of Print Design for Web Businesses

Effective print design extends your brands reach and broadens your user base. However, many web businesses are underestimating the value that having a clean, consistent, unique print design can bring to their business.  Whether you like it or not, your print collateral speaks volumes about your business. When your print collateral and brand identity are synced, it allows you to consistently speak to your audience in a clear and compelling way. Examples of areas where web business may benefit from high quality print collateral are:

  • Direct Mail
  • Reports + Presentations
  • Brochures
  • Stationary
  • Booth Designs
  • Conference Materials
  • Etc. . .

If you’ve spent a small fortune building an impeccable digital brand, why not reinforce that digital message through real-world print collateral? Why create an amazing web experience for a customer, but fail to continue that experience through when they receive your products or collateral in the mail? At Project6, we use print design, as well as many other tools, as another way to influence the way people think about your brand.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Providing the Framework to Attract Customers & Keep Them Coming Back

Web Design Company San Francisco

While we are proud to be a multi award-winning graphic design firm, our biggest accomplishments come from providing clients with the framework they need to attract customers and to keep them coming back.  Our experience includes helping some of the leading retail, high tech, educational, and nonprofit organizations to effectively portray their story with strong branding, print materials and web design and development.  Located in the Bay Area, we have been privileged to work with the Belvedere Tiburon Library, John Muir Health Foundation, Stanford University, Enphase Energy, and Cartelligent to name but a few of our clients.

You may want to consider using the services of the experts at Project6 Design if you are one of the many companies or organizations running a website that no longer resonates with your customers or reflects your brand’s true character.  Often an aging website can lack direction and not only be difficult to navigate but have clunky graphics and outdated messaging.  Since the Web is the ultimate customer-empowering environment, it is important that your site effectively portrays your brand’s story as your competitors’ websites are just a click away.

Project6’s team has the experience to help you do something about an outdated website.  We will overhaul your web presence by refining your site’s architecture, simplifying navigation and developing more focused content rich pages.  We can also update your metadata with unique keywords for more relevant, organic searches and optimize your site for higher search rankings.

Above all our goal is to design and build enterprise-level, responsive websites that are easy to update and maintain and offer your customers a seamless experience on a desktop, tablet or mobile device.  Please visit Project6 Design’s website to learn more about our complete graphic design services and how we can assist your company.

Founded in 2001, the award-winning Project6 Design is a graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Use Graphic Design to Effectively Communicate Your Message

Print Design

At Project6 Design we understand that graphic design is not just about style, but rather it is the most effective way to communicate.  This is why it is important to partner with seasoned graphic designers who know how to help you produce materials that speak to your audience in a clear and concise manner.

Since our job is to help you communicate your message, we start by asking lots of questions and getting to know your product, your content and just what it is you are selling.  The Project6 team is then better equipped to work with you to design content that supports and strengthens your existing brand image, or if need be, to develop a new streamlined corporate identity.  Our services include creating relevant and effectively branded designs including logos, conference materials, marketing collateral, brochures, videos, trade show booth and stationery systems as well as website design and development.

Often clients turn to us for help in solving problems such as having too many different messages that have been communicated over a period of time in various print pieces produced from different vendors.  We approach these types of problems by re-tooling the brand image and focusing on clarity of message and consistency, creating a clean, fresh look that better reflects the company’s personality.

Trust the experts at Project6 Design to help you develop your messaging and to provide rich content and imagery that not only supports your brand but establishes a two-way communication with your customers.  We offer effective business solutions and have been honored to work with some of the leading high tech, retail, educational and non-profit organizations in the world.  Please contact us to see how we can help your company to communicate a strong, consistent message.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Comprehensive Design Services for Startups

Web Design Services

At Project6 Design we have a lot of experience in helping new companies to build comprehensive identities.  Working closely with each client, we begin the process by creating a name and brand identity, along with print materials and a new, customized website.

Our team understands how design plays a pivotal role in a corporation’s image, and we will use it to help enhance customer experiences.  While no one can control a person’s perception of your brand, our professional services will help influence it by communicating the right messages about your products and services in a clear and consistent manner.

One such comprehensive project we did a few years ago was for a new solar startup.  Silevo is a solar cell innovator and photovoltaic (PV) solar module manufacturer that has advanced the use of silicon for solar in order to offer cost-effective high-performance solar modules.

Our team was tasked with helping Silevo rebrand themselves from their former identity of Sierra Solar Power as they moved out of corporate stealth mode to introduce their innovative cell product in a highly competitive solar marketplace.  We first went to work to help them rename the company and to create clear messaging about the brand.  This was accomplished through a series of interviews with customers and management.

Our next job was to create a new logo for the company as well as a complete corporate identity that included marketing collateral and a new website.  We used a content management system that allowed the Silevo team to easily update their content.   As a result of their great product along with lots of careful planning by the entire team, the company quickly received rave reviews.  Within three years, they were acquired by Solar City.

Project6 Design has the expertise to help your company develop a new identity or to strengthen an existing one.  Contact us to learn more about our long-term, cost-effective solutions.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.