The Importance of High Quality Photography for Real Estate Web Design

Print Design

When it comes to building a compelling real estate website—photography is king. Over the years, Project6 has worked with a number of real estate professionals to create quality web and print collateral. Here’s what we’ve learned about the importance of using high quality photography if you are selling real estate:

Stock Photography Won’t Cut It

If you are looking to convey the image that you are a top real estate agent or broker, then you’re going to need to invest in top notch photos of your properties. It goes without saying that home buyers want to see high quality photos of actual homes for sale and not stock photography. Avoid the use of stock photos on your website; even areas like contact pages, headers, and other marketing pages. Instead, only use high quality photos of homes that you’ve represented in the past.

Get More Leads With Great Photos

Great photos of a property can convert a visitor into a lead more than any other factor. We kept this in mind at Project6 when we designed Deleon Realty’s stunning real estate website. As an award-winning top real estate firm, Deleon Realty knew how to close deals; however, their website fell behind the times. We updated their website and focused on their collection of photos featuring incredible multi-million dollar mansions. The results speak for themselves.

When You’re Online: Your Photos Are The Product

When someone visits a real estate website online, your photographs are your best chance at converting them into a lead. Meaning, when it comes to your website, your property photographs are your product. Take as much care and thought into creating beautiful photographs as you would put care into staging a home.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

Project6 Wins Two Top Honors in Website Design

Drupal Web Design

Project6 has again been recognized as one of the top San Francisco branding and website design firms! This time, we’re honored to receive two awards from the Web Marketing Association’s 16th Annual WebAwards for our work with the Environmental Energy Technologies Division (EETD) or Lawrence Berkeley National Laboratory and the California Maritime Academy.

The WebAward program is an annual website competition (and one of the longest running) dedicated to honoring the best websites across 96 industries. Sites are judged by a panel of experts and is based on seven criteria: website design, ease of use, copywriting, interactivity, use of technology, and content.

For the Environmental Energy Technologies Division (EETD), Proejct6 was awarded an overall recognition for Outstanding Website within the Government and Energy categories. We expertly integrated a Drupal content management system to better showcase the organization’s impeccable analysis, research, and scientific programs. Now, users can effortlessly search and find a plethora of relevant content, tools, and links. Additionally, we created a homepage for EETD that automatically updates as new content, news, and events are created.

The redesign of California Maritime Academy website earned Project6 the Standard of Excellence award in the Education category. Project6 was responsible for the full site redesign and development. California Maritime Academy has a focus on maritime education and it is one of the 23 colleges associated with the California State University system. The goal of the new website was to make content easier to find and use for students and to sync Cal Maritime’s branding up with the rest of the prestigious California State University system.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Magazine Website Redesign for The Greater Good Science Center

Web Design Company San Francisco

Project6 took on the task of redesigning the web presence for the world-renowned Greater Good Science Center. While the organization does a tremendous amount of good work, their website was being bogged down with an array of initiatives, programs, and events from both their magazine and science center. Clearly, the website was ready for a refresh. Project6 redesigned the identity and web properties of The Greater Good with the goal of giving them a site that reflected their prestige. Here’s how Project6 tackled the challenge.

Branding and Identity

First, we used logos to create clear branding differentiators between GGSC’s many sub-organizations: Greater Good Science Center, The Greater Good Magazine, and The Greater Good in Action. This small distinction makes it easier for readers and supporters to quickly navigate to the initiative of their choice. Additionally, the brands helped to create internal consistency and compartmentalization among the GGSC internal content team.

Creating the Online Magazine

The Greater Good Magazine has a lot of content.  They have videos, articles, podcasts, quizzes, and many more types of content just waiting to be discovered. The Greater Good Magazine needed a site architecture as evolved as their content strategy. Project6 created a crystal clear site architecture, made it easy for users find and save their favorite content, and made the whole site responsive for mobile and tablet use. Additionally, the look and feel of the site is timeless and reflects a traditional modern digital magazine style.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

How to Stand Out At Your Next Trade Show

graphic-design

For many businesses, the trade show is where a lot of their business gets done. How can your business use design to stand out from the crowd and compete? How do you attract the best clients, leads, and business partners through collateral? Here are a few tricks that Project6 has learned from our experiences designing high performing trade show collateral.

Use Consistent + Well Designed Branding

Project6 client Silevo is a great example of how to stand out at a trade show. We overhauled their website, marketing collateral, and branding. This included the design of their trade-show booth. By using consistent branding guidelines and focusing on the sales objectives, Silevo’s booth immediately catches the eye and looks like a Fortune 500 company.

Go Big

Size matters at trade shows. Silevo’s booth was not only beautifully designed, it was also massive and all-inclusive. Project6 designed Silevo’s booth to be an interactive learning experience where attendees could see real life examples of items referenced in the marketing collateral. Experience booths (or large booths with multiple areas of interest) are always crowd pleasers at trade shows and conferences and will definitely help you to stand out.

Think Top to Bottom

Does your trade show booth design include floor and ceiling design? If not, then you’re missing out on a great opportunity to be noticed. Large hanging signage and lighting above your trade show booth makes it easier for interested parties to find your booth and peaks the interest of everyone on the exhibit hall floor. Having a brightly colored floor, like the one we designed for Silevo, also helps your business to stand out.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

How to Attract Non-Profit Support with Print Design

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Clear and concise communication of your brand and mission is critical for non-profit organizations—especially those that rely upon the generosity of donors and volunteers. One surefire way for non-profits to attract more financial and human capital support is to revisit their marketing materials and brand messaging. Does your collateral clearly communicate the problem that your organization tackles? Does it clearly outline what support your organization needs and the beneficial outcomes of such support? If not, then maybe you could benefit from a fresh new take on your branding. Here’s are some ways that new collateral helped our clients:

Using Images to Tell a Story

No Project6 case study encapsulates the power of quality images than The Global Philanthropy Forum (GPF). GPF is a network of philanthropists and investors who are committed to advancing international causes. Project6 updated their print materials to include vivid images of the locations and people that they serve through their organizations projects. It is one thing to hear about a certain population of people and it’s another to see a stunning photo of their previous living conditions juxtaposed next to their conditions after intervention. These images compel action because they add validity and clarity to the marketing message.

Using Design to Explain a Problem

Did you know that redwood trees are at risk because of urbanization, habitat fragmentation, pollution, invasive species, and climate change? This is the problem that Project6 client Save the Redwoods wanted to spread awareness about. We helped by completely updating their print design and brand messaging to be consistent, clear, and concise. The organization now has a much easier time explaining the key problems that it tackles and how donor support can help.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

The Role of Informative Architecture in Web Design

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In web design, information architecture is the process of logically organizing content so that it can be easily explored by users.  A lot of success on the web comes down to how easily your users (and search engines) can effectively navigate and use your site’s content. Additionally, successful information architecture isn’t a “one size fits all” solution. You can’t simply apply the so called “best practices” of information architecture to every web business and expect similar results. Each business has a unique value proposition, unique customer needs, and a unique way of delivering that value to their customer. This is a huge part of user interface design and often overlooked by many companies when they seek design services.

Here are two Project6 case studies that highlight the importance of information architecture in web design:

The California Perinatal Quality Care Collaborative (CPQCC)

Project6 had the pleasure of redesigning the CPQCC website. From an information architecture perspective, the CPQCC program is massive (they represent over 90% of all neonatal intensive care provided in California). Project6 planned and developed the CPQCC’s new site from the ground up. Our mission was to organize the CPQCC’s wealth of content into an easily usable and up to date resource of online tools, announcements, publications, news, events, and awards. The new information architecture not only beautifully showcased the sheer scope of CPQCC’s work in their sector, but it also enabled the organization to better fulfill their mission.

Sindeo

Sindeo also required expert information architecture, but in a very different way than CPQCC. Instead of organizing a library of content into a usable web resource (like CPQCC), Project6 was tasked with designing a website that clearly told the story of Sindeo’s unique approach to mortgage lending. This required creating and organizing engaging content that allows the viewer to experience the positive feelings of home ownership and how Sindeo could help them achieve it.

Is your design firm an expert information architecture?

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

The Importance of Print Design in 2017

Print Design

Project6 believes that high quality print collateral and design is more important today than ever before.  Today, people are constantly bombarded with marketing messages on the web and in print. Competition is fierce and the landscape is filled with companies fighting noisily for their share of the eyeballs. To stand out in 2017, there just is no substitute for impressive print design. As more business moves online, customers will value well-designed print collateral even more.

The Value of Print Design for Web Businesses

Effective print design extends your brands reach and broadens your user base. However, many web businesses are underestimating the value that having a clean, consistent, unique print design can bring to their business.  Whether you like it or not, your print collateral speaks volumes about your business. When your print collateral and brand identity are synced, it allows you to consistently speak to your audience in a clear and compelling way. Examples of areas where web business may benefit from high quality print collateral are:

  • Direct Mail
  • Reports + Presentations
  • Brochures
  • Stationary
  • Booth Designs
  • Conference Materials
  • Etc. . .

If you’ve spent a small fortune building an impeccable digital brand, why not reinforce that digital message through real-world print collateral? Why create an amazing web experience for a customer, but fail to continue that experience through when they receive your products or collateral in the mail? At Project6, we use print design, as well as many other tools, as another way to influence the way people think about your brand.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.