The Benefits of a Strong Brand

Drupal Web Design

The most successful brands are not just about pretty pictures, catchy tag-lines or the ability to generate recognition but rather their value lies in the extent to which they drive customers’ buying decisions.  Companies create and nurture their brand in order to influence the behavior of customers but the customer defines the brand by building a relationship based on their experience with it.  Moreover since many products on the market perform very similarly, it explains why marketers often place more importance on the customer experience than with the actual functionality of the brand.

Also as many consumers tend to do business with a company they recognize and feel an emotional connection to, a well-defined brand can help to set you apart from the competition and to stand out in the marketplace.  A strong brand can even help you to better survive a bad economy.

At Project6 Design, we are an award-winning San Francisco graphic design agency that is committed to shaping brands and solving complex usability problems with intuitive design. We understand the ways in which design plays a pivotal role in how your customers feel about your products or services.  While you may not be able to control an individual’s perception of your brand, you can influence it.

Our graphic design services include branding, print materials and web design and development.  We begin the process by getting to know everything there is to know about your business and what message you want to communicate.  Our experience includes helping businesses and nonprofit organizations to strengthen and shape an existing brand or to create a new one.  Please see our website or contact us to learn more about how we can help your company develop a valuable brand.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.

Source: smallbusiness.chron.com/effect-brand-consumer-behavior-61767.html

Newly Launched Website for Important Philanthropic Program

Web Design Company San Francisco

The team at Project6 Design knows how to help businesses and organizations create lasting impressions and to convey their story with strong branding and customer-empowered websites.  In addition we are proud of the fact that we have had the opportunity to partner with so many nonprofit organizations that are doing their part to make the world a better place.  One such project was to design and build the website for the Kigali Cooling Efficiency Program (K-CEP).  The philanthropic program was created to support the Kigali Amendment of the Montreal Protocol.

The Kigali amendment consists of a commitment by 197 countries from across the globe to cut their production and consumption of hydrofluorocarbons (HFCs).  The agreement reduces potent greenhouse gasses used in refrigeration and air conditioning by more than 80 percent over the next 30 years.  The hope is that this action will help us to avoid a projected 0.5° C global warming by the end of the century.

A collaboration of 18 foundations, K-CEP’s focus is on the energy efficiency of cooling to increase and accelerate the climate and development benefits of the Kigali Amendment refrigerant phasedown.  To effectively explain their mission as well as the multiple resources the program offers, they needed a website that was organized and designed to make it easy for visitors to access the information they need.  Project6’s team worked with K-CEP to design and build a website from the ground up using WordPress as the CMS.  The newly launched site offers easy, logical navigation regardless of what device their visitors are on.

Please visit our website to learn more about Project6’s extensive graphic design services.  We have examples of many of the successful projects we have done over the years and have the expertise to do the same for your business or organization.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Let the Experts Help You Communicate Your Message

San Francisco Design Agency

Since 2001 Project6 Design has been assisting high tech, retail, educational and non-profit organizations to communication their message through branding, print materials, and web design and development.  We are one of the leading graphic design firms in the San Francisco area and we have won dozens of awards for our many projects.

Our expertise is to help clients strengthen or rework an existing brand or to create an entirely new one.  We provide a wide array of services including brand family design, logo development, identity system design, custom graphics, infographics and icon design.  Businesses and organizations have turned to us for help solving problems including a brand that no longer resonates with customers or a shift in a company’s direction that makes their current brand obsolete.                                                                                                                                                                                                        In addition we can create a broad range of print materials that convey your brand’s personality and speaks to your audience clearly and concisely.  Our services include trade show booth designs, marketing collateral, conference materials, book designs and stationery systems, annual reports and much more.

However our comprehensive services do not stop there.  The Project6 team also designs and builds enterprise-level, responsive websites.  We use Drupal as our core development platform and create highly-usable interfaces that allow site administrators to easily update and edit content as well as intuitive navigation to attract customers and drive business.

We invite you to visit our website to learn more about our graphic design firm and the many projects we have already successfully completed.  Let us help move your company or organization forward with strong branding, effective print materials and responsive websites.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Need Help Building Your Brand from the Ground Up?

Ecommerce Website Design

Among our many successful projects, the team at Project6 Design has worked with clients to help them build a brand and online presence starting from the ground up.  One such project was Presido Classics, which was a newly formed startup that offers design professionals a trusted source for affordable and fair-trade, luxurious natural fiber window treatments and rugs.

Our tasks involved helping Presido Classics create a customer experience that would effectively communicate the exceptional value of the sustainable sourced luxury home textiles.  We were also charged with developing a brand strategy that would easily scale as the company grew.  In addition we had to build a fully customized ordering process that offered the ability to adjust costs at will.

As most of our projects begin, we started by researching other similar luxury and environmentally conscious brands to get an idea of not only the products but what customers were looking for.  Our team did an in-depth analysis of the desired user experience as well as created a storyboard that was used to develop a wireframe structure for maximum visual impact and to support the many needed customization options.

By using Drupal commerce to build a custom ecommerce system, we gave Presidio Classics a responsive website that is as conducive to content management tasks as to search engines. Once you take a look at the finished product, we are sure you will agree that the site is not only visually appealing with its clean sans-serif logotype, neutral palette, and open page layout but it is also extremely user friendly.  However the benchmark for success from Presido Classics was that we created an ecommerce site that allowed for complete pricing flexibility as well as seamless customization.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

Providing the Framework to Attract Customers & Keep Them Coming Back

Web Design Company San Francisco

While we are proud to be a multi award-winning graphic design firm, our biggest accomplishments come from providing clients with the framework they need to attract customers and to keep them coming back.  Our experience includes helping some of the leading retail, high tech, educational, and nonprofit organizations to effectively portray their story with strong branding, print materials and web design and development.  Located in the Bay Area, we have been privileged to work with the Belvedere Tiburon Library, John Muir Health Foundation, Stanford University, Enphase Energy, and Cartelligent to name but a few of our clients.

You may want to consider using the services of the experts at Project6 Design if you are one of the many companies or organizations running a website that no longer resonates with your customers or reflects your brand’s true character.  Often an aging website can lack direction and not only be difficult to navigate but have clunky graphics and outdated messaging.  Since the Web is the ultimate customer-empowering environment, it is important that your site effectively portrays your brand’s story as your competitors’ websites are just a click away.

Project6’s team has the experience to help you do something about an outdated website.  We will overhaul your web presence by refining your site’s architecture, simplifying navigation and developing more focused content rich pages.  We can also update your metadata with unique keywords for more relevant, organic searches and optimize your site for higher search rankings.

Above all our goal is to design and build enterprise-level, responsive websites that are easy to update and maintain and offer your customers a seamless experience on a desktop, tablet or mobile device.  Please visit Project6 Design’s website to learn more about our complete graphic design services and how we can assist your company.

Founded in 2001, the award-winning Project6 Design is a graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.

A Brand, Print and Web Redesign for High-tech Cloud Service Company

Brand Design

At Project6 Design we provide clients with comprehensive services that include strategy, branding, and print materials as well as website design and development.  One of our recent high tech clients was Zetta, which is a company founded in 2008 by a group of Internet pioneers for the purpose of advancing innovation in the cloud and creating better data protection.  Today Zetta’s client base has grown to over 1,600 customers who rely on the company’s enterprise backup & disaster recovery solutions to keep their mission-critical data safe from disaster.

Zetta turned to the experts at Project6 for help in updating a website that had grown organically over time and was communicating mixed messages in both tone and visual hierarchy.   Even their brand identity, created by the original founders, was out-of-date and in need of a professional retooling.  Our task began by doing a thorough analysis of Zetta’s brand personality in order to determine its true character.

Working closely with Zetta, we established a new identity that reflects the company’s promise of continuous access to business-critical data and applications with a memorable “Z” logo that mimics a continuous up and down flow of data.  Our team also studied the site’s information architecture and took care to ensure our new site structure would address the needs of Zetta’s target audience.

We incorporated the latest web technology into their site beginning with Drupal 8 web design as well as Saas, Bootstrap, CRM integration, animated SVG icons, and Marketo.  In addition we used responsive development, a parallax image display and fixed header to allow constant access to business critical CTA.  All in all, the company achieved brand consistency with a new identity that included brand design, trade show booth and marketing collateral as well as a responsive, easy-to-navigate website.  Please visit Project6 Design’s website to learn more about our comprehensive graphic design services.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

Redesigning a Literary Translation Ecommerce Website

Branding Agency

We are pleased to announce the launch of our latest website redesign project, the Center for the Art of Translation. The organization’s mission is to find new, overlooked and underrepresent voices, brought into English by the best translators and to celebrate the art of translations.  The nonprofit organization is based in San Francisco and was founded in 2000 by Olivia Sears, an Italian translator.

Project6 Design’s task was to take two disjointed and somewhat ineffective websites (both CAT entities) and to build a consistently branded ecommerce site.  Our job involved creating an efficient, intuitive way to allow the Center to weave together the works of thousands of writers, translators, editors, and other contributors.  They also wanted to highlight the work of the translators, to build an audience for literature in translation, and to honor cultural diversity throughout the world.

Once you take a look at the new website, you will discover a visually appealing site that is easy to navigate as well as to narrow down your area of interest.  It was also designed to make it easy to update monthly events and to sort through their large offering of workshops, conferences, lectures, and other news.  Furthermore, the redesigned site includes updated biographies of at least 1,100 authors and translators who were published in the literary translation journal, Two Lines: World Writing in Translation over a 20 year period.

Please visit Project6 Design to read about other projects we have undertaken over the last several years.  Our experience includes working with high-tech, educational, retail and nonprofit organizations.  Contact us to see how we can help you to effectively convey your brand’s story and to communicate it in a clear and compelling way.

Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems.  By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way.  For high-quality brand, print or web design services, contact the top San Francisco design agency.