Among our many successful projects, the team at Project6 Design has worked with clients to help them build a brand and online presence starting from the ground up. One such project was Presido Classics, which was a newly formed startup that offers design professionals a trusted source for affordable and fair-trade, luxurious natural fiber window treatments and rugs.
Our tasks involved helping Presido Classics create a customer experience that would effectively communicate the exceptional value of the sustainable sourced luxury home textiles. We were also charged with developing a brand strategy that would easily scale as the company grew. In addition we had to build a fully customized ordering process that offered the ability to adjust costs at will.
As most of our projects begin, we started by researching other similar luxury and environmentally conscious brands to get an idea of not only the products but what customers were looking for. Our team did an in-depth analysis of the desired user experience as well as created a storyboard that was used to develop a wireframe structure for maximum visual impact and to support the many needed customization options.
By using Drupal commerce to build a custom ecommerce system, we gave Presidio Classics a responsive website that is as conducive to content management tasks as to search engines. Once you take a look at the finished product, we are sure you will agree that the site is not only visually appealing with its clean sans-serif logotype, neutral palette, and open page layout but it is also extremely user friendly. However the benchmark for success from Presido Classics was that we created an ecommerce site that allowed for complete pricing flexibility as well as seamless customization.
Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way. For the innovative brand, print or web design services, contact Project6, the leading San Francisco design agency.