Project6 took on the task of redesigning the web presence for the world-renowned Greater Good Science Center. While the organization does a tremendous amount of good work, their website was being bogged down with an array of initiatives, programs, and events from both their magazine and science center. Clearly, the website was ready for a refresh. Project6 redesigned the identity and web properties of The Greater Good with the goal of giving them a site that reflected their prestige. Here’s how Project6 tackled the challenge.
Branding and Identity
First, we used logos to create clear branding differentiators between GGSC’s many sub-organizations: Greater Good Science Center, The Greater Good Magazine, and The Greater Good in Action. This small distinction makes it easier for readers and supporters to quickly navigate to the initiative of their choice. Additionally, the brands helped to create internal consistency and compartmentalization among the GGSC internal content team.
Creating the Online Magazine
The Greater Good Magazine has a lot of content. They have videos, articles, podcasts, quizzes, and many more types of content just waiting to be discovered. The Greater Good Magazine needed a site architecture as evolved as their content strategy. Project6 created a crystal clear site architecture, made it easy for users find and save their favorite content, and made the whole site responsive for mobile and tablet use. Additionally, the look and feel of the site is timeless and reflects a traditional modern digital magazine style.
Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way. For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.
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