For many businesses, the trade show is where a lot of their business gets done. How can your business use design to stand out from the crowd and compete? How do you attract the best clients, leads, and business partners through collateral? Here are a few tricks that Project6 has learned from our experiences designing high performing trade show collateral.
Use Consistent + Well Designed Branding
Project6 client Silevo is a great example of how to stand out at a trade show. We overhauled their website, marketing collateral, and branding. This included the design of their trade-show booth. By using consistent branding guidelines and focusing on the sales objectives, Silevo’s booth immediately catches the eye and looks like a Fortune 500 company.
Size matters at trade shows. Silevo’s booth was not only beautifully designed, it was also massive and all-inclusive. Project6 designed Silevo’s booth to be an interactive learning experience where attendees could see real life examples of items referenced in the marketing collateral. Experience booths (or large booths with multiple areas of interest) are always crowd pleasers at trade shows and conferences and will definitely help you to stand out.
Think Top to Bottom
Does your trade show booth design include floor and ceiling design? If not, then you’re missing out on a great opportunity to be noticed. Large hanging signage and lighting above your trade show booth makes it easier for interested parties to find your booth and peaks the interest of everyone on the exhibit hall floor. Having a brightly colored floor, like the one we designed for Silevo, also helps your business to stand out.
Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way. For high-quality brand, print or web design services, contact the top San Francisco design agency.