The greatest entrepreneurs can become so focused on building and delivering an outstanding product or service that they can very quickly outgrow their old branding. Attracting word of mouth customers may become easier, but attracting new customers online may be more challenging if your website doesn’t accurately convey the accomplishments, testimonials, and design of a high quality business. Here are a few examples of innovative Project6 clients who needed innovative websites to boot:
So you say that you’re a high quality business? Does your website reflect the quality of your brand or its products? If not, then you might be in need of a website refresh. Take our client Lighting Services Inc. for example. They have an amazing business designing, engineering, and manufacturing high quality lighting systems. However, you couldn’t tell that by their dated website. After we redesigned their website (focusing on product taxonomy, stunning imagery, and mobile compatibility), Lighting Services now had a website that reflected their true stature.
Innovation Demands Transparency
The biggest challenge with innovative products is effectively educating customers on the innovation and the value that the innovation delivers. When Project6 was tasked with building a new website and Drupal app for Cartelligent, an innovative new car buying service, we knew simplicity would be key. Clear and concise messaging is essential to communicating new products and services to large audiences—and that was our goal with Cartelligent’s marketing websites. A simplified site architecture, easy to use navigation, and expertly designed conversion funnels transformed their websites performance.
Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way. For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.