The Importance of Print Design in 2017

Print Design

Project6 believes that high quality print collateral and design is more important today than ever before.  Today, people are constantly bombarded with marketing messages on the web and in print. Competition is fierce and the landscape is filled with companies fighting noisily for their share of the eyeballs. To stand out in 2017, there just is no substitute for impressive print design. As more business moves online, customers will value well-designed print collateral even more.

The Value of Print Design for Web Businesses

Effective print design extends your brands reach and broadens your user base. However, many web businesses are underestimating the value that having a clean, consistent, unique print design can bring to their business.  Whether you like it or not, your print collateral speaks volumes about your business. When your print collateral and brand identity are synced, it allows you to consistently speak to your audience in a clear and compelling way. Examples of areas where web business may benefit from high quality print collateral are:

  • Direct Mail
  • Reports + Presentations
  • Brochures
  • Stationary
  • Booth Designs
  • Conference Materials
  • Etc. . .

If you’ve spent a small fortune building an impeccable digital brand, why not reinforce that digital message through real-world print collateral? Why create an amazing web experience for a customer, but fail to continue that experience through when they receive your products or collateral in the mail? At Project6, we use print design, as well as many other tools, as another way to influence the way people think about your brand.

Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way.  For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.

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