A great brand identity should clearly communicate your value proposition to potential customers no matter where they encounter it. Here are a few examples of how Project6 integrates brand identity and the benefits our clients experienced as a result:
Zetta is a great example of what happens when brand identity and web design are seamlessly integrated. Project6 crafted a new identity for Zetta from the ground up (including new identity, brand design, marketing collateral, trade show booth, and website). A true brand identity is about more than just a logo—it’s about delivering a consistent look and feel of your brand to the customer no matter where they encounter your brand. By creating a set of small and large design rules, we create that consistency. By applying consistent colors, fonts, logos, themes, and icons throughout, Zetta now has a web and print brand identity that is both pleasing to the eye and easily recognizable.
You may be a leader in your industry, but if your brand identity doesn’t communicate that then you may not keep that position for very long. AUL faced this situation. A clear leader in their industry, but with an old brand message that wasn’t effectively communicating what they stood for. They were in need of a whole new set of marketing tools, sales materials, web design, and product design. We identified the brand’s core strategic positioning factors (like the importance of being human, approachable, transparent, etc.) and invigorated both their website and print collateral with this new identity. The new identity more accurately captures AUL’s true brand character and its position as the leader in the industry.
Founded in 2001, Project6 Design is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. By collaborating with clients, we help them portray their brand’s story and communicate it in a clear and compelling way. For high-quality brand, print or web design services, contact the top San Francisco design agency.