Modern branding and website design isn’t reserved for the latest tech companies. Case in point: our client, Cahill Construction. Cahill is a 100 year old construction company that wanted to bring some focus to their brand. Contrary to the latest tech companies in San Francisco, Cahill has a long-standing history of impressive work and wanted a simple website, marketing materials, and brand identity to communicate that history effectively. Here’s how Project6 used minimalist design to breathe new life into Cahill’s identity.
Architecture minimalism: Focus on the business value.
Many designers become enamored by the latest design trends and front-end technologies and apply them carte-blanche to their projects. At Project6, we like to use design as a means of drawing the user’s attention to the businesses’ core selling point (value proposition). What good will the latest/greatest design be to a business if it only creates friction between the user and the business objective? With Cahill, instead of “modernizing” the site for the sake of design, we improved the website architecture and focused on Cahill’s selling points: their impeccable client history and beautiful images of their amazing construction work.
Information minimalism: simple, clean, and trustworthy.
Ever heard of the phrase, “walk softly, but carry a big stick”? That’s a sentiment lost to many designers. Effective design communicates a business’s authority, trust, and value proposition without having to go overboard. Cahill has over 100 years of client work to talk about, but it was important for Project6 to select the main selling points and only highlight those. This form of minimalism helped to create a unified message that was clear, concise, and easily communicated across the brand’s identity.
Project6 Design, founded in 2001, is an award-winning graphic design firm committed to using intuitive design to shape brands and solve complex usability problems. We collaborate with clients to help them portray their brand’s story and to communicate it in a clear and compelling way. For the best brand, print or web design services, contact Project6, the leading San Francisco design agency.